Brands

The first thing to create: everything else hangs off a brand.

Creating a brand

Purpose. Register the name that will appear to anyone verifying your products.

1. Open Brands and select New brand.
2. Enter the Name — required, and shown on every verdict screen.
3. Add a Description (optional).
4. Select Create.

Expected result. The brand appears in the list with status Active and can immediately be chosen when creating products.

The brands list.

Creating a brand.

Warning · Choose the name carefully

Two checks run automatically on brand names. A name very similar to one of your existing brands raises a duplicate alert for administrators, and a name containing a blocked term raises a prohibited alert (Prohibited names). Both are reviewed by an administrator, who may archive the brand — which would stop all of its codes verifying.

Adding a logo

Open the brand and use Add logo. The logo appears next to the brand name on verdict screens, which is a strong trust signal for customers.

Requirement	Value
Format	An image file. Non-images are rejected with please upload an image file.
Maximum size	8 MB
Recommendation	A square image on a transparent or white background reproduces best at small sizes.

Requesting the verification badge

Purpose. Obtain the green check displayed beside your brand name on every verdict screen — the visible proof that AuthPlus has confirmed you are who you claim to be.

1. Open the brand and choose the verification request action.
2. Add a note explaining who you are, and attach supporting evidence — registration documents, trademark certificates. Images and PDFs are accepted, up to 8 MB each.
3. Submit. The brand’s status becomes Pending.

Expected result. An administrator reviews the request and approves or rejects it (Brand verification). Once approved, the badge appears everywhere the brand is shown.

Status	Meaning
None	No request has been made. No badge is shown.
Pending	Submitted and awaiting review. You cannot submit again while pending.
Verified	Approved. The green check is displayed to everyone.
Rejected	Declined, with a reason from the reviewer. You may correct the issue and request again.

Note · No email is sent about the decision

AuthPlus does not notify you when a badge is approved or rejected. Check the brand’s status in the dashboard (see also §37 Notifications).

Common errors

Message	Resolution
Brand is already verified or pending review	A request is already open, or the badge is already granted. Nothing to do.
Attachments must be images or PDFs	Convert the evidence to PDF or an image before attaching.
Name is required	Shown when saving a brand with an empty name.

Editing and archiving a brand

Editing is immediate and affects what verifiers see from then on. Archiving is the emergency control:

Warning · Archiving a brand disables everything beneath it

Every product, item, issuance and code belonging to the brand stops verifying at once, and customers scanning them see This product has been withdrawn. Use it only when you intend to withdraw the whole brand; to stop a single batch, archive that issuance instead. Restoring the brand restores everything.